“How You Communicate to the World” Tip From Brett Helling

“First of all, you have to figure out “as a person” and “as a business” how you communicate to the world. Find out which of these three ways works best for you.  

 –WRITTEN 

–AUDIO 

–VIDEO

And then PRODUCE VALUABLE CONTENT to reach more audience in your niche. 

This means, the more content that you put out- the more likely you will be successful in your business. 

You have to reverse engineer the end consumer.. Bring as much valuable content as possible. 

Plus, eliminate friction between your message and customer. You can use tons of social media platforms for that purpose. 

THE POWER OF SOCIAL MEDIA

Many businesses today are still shy to use and measure social media marketing tactic in today’s world.

In fact, measuring ROI in 2018 was the number one challenge for almost 55% of social marketers.

SOURCE: (Sprout social) https://sproutsocial.com/insights/guides/2018-index

This is because of two main reasons:

They don’t know

1.      the true value of brand awareness through social media

2.      how to integrate it with their business

The power social media platforms like LinkedIn and Instagram has today, it lacked two to three years back. 

Moreover, the rise of audio consumption today is more than ever.

Businesses- whether big or small are LEVERAGING PODCASTS into their business marketing strategy. 

Businesses with these radio-style audio shows are sweeping people’s speakers and capturing their potential customer’s attention.

Almost 64% of the US population knows what a podcast is than know who the Vice President is.

SOURCE: (convince and convert study) http://bit.ly/podcastlisteners

When you answer queries of people through your content or through podcasts while keeping their needs in mind, you eventually stand out as an influencer and expert in your niche.”

Brett Helling is a former Uber driver, Brett now is the CEO of Ridester – a ridesharing information company the website of which is visited by over 1.5 million unique visitors/month and has been featured/mentioned in NYT, Mashable, Entrepreneur, Inc, Forbes, Reader’s Digest, etc.

Visit Brett at: Gigworker.com