Sell the Vision: When my company was young, it was tough to sell our offering. I had to find businesses that were willing to take a risk on a young company. I would have had an easier time selling if I sold “where we’re going” rather than “where we are”.
There was one online classified in particular that would have converted as a new client if I communicated the vision of the business. Inspiration of a grand vision can go a long ways in terms of value perception especially when long-term B2B relationships are on the line.
Kean Graham is the CEO of MonetizeMore, an 8-figure ad tech company that is a Google Certified Partner with a 100+ full-time staff based all around the planet.
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