Build relationships. This one is often greatly understated and underestimated. As a new business owner often our focus is immediately consumed by dollars and the bottom line. The reality is business is rarely about a sprint and more about a marathon. Building engaged relationships with acquaintances, staff, and clients may not pay massive dividends up front but that investment into developing a community will be crucial to long term success. A well-founded community with deeply rooted relationships 5-10 years down the road is going to find itself well supported with a wealth of brand loyal advocates supporting it.
Dan Willis is the Millennial Motivator, an international public speaker engaging audiences on how community and relationships are the future of marketing in the millennial marketplace. Connect with him on LinkedIn, Twitter and if you’re really into what he does, Book a time to chat.
Visit Dan at: MillennialMotivator.ca
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